Lighting design 3D modeling and rendering

It is thanks to light that our eyes distinguish shapes and colors. It is a powerful element that can distort the perception of things in infinite ways: today we have learned how to control it and we’ve managed to transform it into a form of art and communication, the result of the combination of design and technique. 3D rendering allows us to maximize the perception of the product, being able to adapt in a versatile way to the representation of shapes and materials: the rendering of a glass, the appearance of a metal and the faithful representation of the type of light emitted are just some of the elements that we take care of in detail when we create the image of a lamp.